18th March 2018

Corporate Innovation

With our background in both corporate business and start-ups we have increasingly observed a blurring of the lines between b2b / b2c marketing, product development, business development and sales.

The requisite ‘speed across the ground’ simply cannot be achieved with total reliance upon and the perpetuation of the legacy of traditional departmental silos.

We have found that middle management can often be the single greatest barrier between Board innovation strategy and its execution. Proportion acts to facilitate all aspects of true venturing within a corporate innovation unit.